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Setting the objective should be done after the SWOT analysis has been performed. This would allow
SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the
Strengths, Weaknesses/Limitations,Opportunities, and Threats involved in a project or in a
business venture. It involves specifying the objective of the business venture or project and
identifying the internal and external factors that
are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who
led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.
achievable goals or objectives to be set for the organization.
1.Strengths: characteristics of the business, or project team that give it an advantage over others
2.Weaknesses (or Limitations): are characteristics that place the team at a disadvantage
relative to others
3.Opportunities: external chances to improve performance (e.g. make greater profits) in the
4.Threats: external elements in the environment that could cause trouble for the
business or project
Identification of SWOTs is essential because subsequent steps in the process of planning for
achievement of the selected objective may be derived from the SWOTs.
First, the decision makers have to determine whether the objective is attainable, given the SWOTs.
If the objective is NOT attainable a different objective must be selected and the process repeated.
சான்றுகளுக்காக உதவிய விக்கிப்பீடியாவுக்கு நன்றி.